Storyteller Tactics with Steve Rawling

steve rawling on brand

Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast. 

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About Steve Rawling

Steve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He’s told over 20,000 stories in his career, so he can probably help you tell yours. Steve’s latest venture—a deck of cards called Storyteller Tactics—smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM.

Episode Highlights

Cards vs. books. Steve and I are both lovers of books—especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. “It’s hard to think on paper.” This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics.

Putting story to work. “Story is everywhere,” Steve noted. As a former BBC journalist, he reminded us that there are always at least “two sides to every story.” Steve shared his favorite story “recipe” from the Storyteller Tactics deck—with a reminder that these are “more of a buffet” than recipes.

What brand has made Steve smile recently? Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns—All buns glazing! This had Steve reminding us that …

“Humor is a powerful tool for brand communication.” It’s certainly high risk but with the proper investment of brain power, it can be high reward as well.

To learn more, connect with Steve on LinkedIn or go to

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Until next week, I’ll see you on the Internet!