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“What we’re finding in nonprofit marketing today is that it’s really about helping people see the impact they’re having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week’s episode of the On Brand podcast.
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About Angel Mason Broadus
Angel Mason Broadus, along with her wife, Kristine, is the co-owner of the fabulous, do-gooding, creative and colorful marketing and PR agency, Puzzle Pieces Marketing. Founded in 2009, PPM focuses on social good and providing services that benefit their community, working primarily with nonprofits and mission-driven businesses to develop strategies that inspire action. In the spirit of giving back, Angel also serves as a member of the Board of Directors for North County Philanthropy Council, Moonlight Cultural Foundation, and Point Loma Nazarene Marketing Advisory Board.
What led Angel and Puzzle Pieces to their nonprofit focus? “We started with small businesses and solopreneurs but over time we wanted to focus more and more on what makes us happy.” For Angel and Kristine, that led to their nonprofit/social good focus.
What’s the biggest difference in nonprofit marketing? “It’s all about helping people realize the impact they’re having versus the heavy story. Especially today.”
What brand has made Angel smile recently? Angel pointed to one of my favorite smile-worthy brands—Dollar Shave Club!
To learn more, go to the Puzzle Pieces Marketing website and follow their brand on Twitter, Instagram, and TikTok.
As We Wrap …
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On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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