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“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry Feldman’s new book, The Road to Recognition, provides a handy reference guide for those building new personal brands as well as seasoned personal brands. We discussed all of this and more on this week’s episode of the On Brand podcast.
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About Barry Feldman
Barry Feldman is a copywriter, content marketing strategist, digital marketing consultant, blogger, speaker, and podcaster. Barry is a voice of authority in personal branding, SEO, content marketing, copywriting, and social media marketing.
He works with companies big and small all over the globe to plan and create content that matters, guiding clients in their efforts to drive more traffic, leads and sales via their digital marketing efforts. Barry’s “the marketer’s marketer,” providing creative direction to many of the world’s top martech brands, marketing service providers and digital media agencies.
Barry publishes regularly on The Point at Feldman Creative and contributes to many of the world’s leading digital marketing publications.
“It can be scary to set your people free,” Barry noted while talking about concerns over personal branding. However, it’s a natural progression. Many had concerns about turning employees loose on social media. In both cases, the reward to the brand can be greater than the risk.
It all started with an infographic. As Barry shared, the idea for The Road to Recognition started with an infographic he and co-author Seth Price developed on personal branding (below). However, they organized it in a unique way …
The A to Z guide … Both the infographic and the book are organized alphabetically with a table of contents that leads with A is for Authenticity, B is for Blog, C is for Content and so on. Beyond being a handy organizational tool, this also makes the book easy to reference on the go. Need help with video for your personal brand? There’s a chapter on that. Need help with email? They’ve got that too.
Who are some of Barry’s favorite personal brands? He mentioned Ann Handley, Michael Brenner, Brian Dean from Backlinko, and Andy Crestodina. I threw in Neil deGrasse Tyson as a favorite of mine for good measure.
What brand has made Barry smile recently? Barry pointed us to Dollar Shave Club for their hard copy “Bathroom Minutes” newsletters that they send out with their shipments each month. He also smiles at Amazon for delivering exceptional customer service in spite of the size and scope of the company.
To learn more, go to the Feldman Creative site or theroadtorecognition.com.
As We Wrap …
Before we go, I want to flip the microphone around to our community …
Recently, Sean Carpenter gave us a shout on Twitter for our episode featuring Maker’s Mark Chairmen Emeritus Bill Samuels, Jr. Thanks for listening!
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Until next week, I’ll see you on the Internet!