Is Facebook Advertising a Good Investment for Businesses?


This week on Social Brand Chat presented by KXIC we discussed a question from Don Stanley who asked, “I’ve heard lots of mixed information about Facebook advertising. Is Facebook advertising a good investment for small businesses or are there other tactics that would work better?” Great question. Let’s chat about this.

With brands of all shapes and sizes seeing decreased organic reach, many are considering Facebook advertising. But is it a good investment? Especially for small businesses with limited resources? It’s not hard to see that Facebook’s tactics are paying off as their stock has enjoyed an up-tick since implementing these changes. During this week’s episode we discuss the pros and cons of Facebook advertising.

For this week’s social media news, we discussed this week’s #EntreFest in Iowa City. I speak Friday morning (5/16) at 10:50 AM. Hope to see you there!

Speaking of podcasting … you should attend one of our upcoming Content Marketing Boot Camps in Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Remember, registration is also live for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch and more. You can use promo code KXIC here as well to register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

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Until next week, see you on the Internet!