This week on Social Brand Chat presented by KXIC we discussed a question we received last week after our first Content Marketing Boot Camp in Cedar Rapids: “How do you grow your Instagram following?” During past show’s we’ve discussed how to connect your Instagram feed to Facebook but let’s chat about what it takes to grow your following on this fun, photo-driven social network.
One of the biggest things to remember about Instagram is that it’s a very different social network than Facebook or Twitter. Your follower count may not be as high as your presence on those networks that you’ve spent years cultivating. Instead focus on fan engagement by posting images that draw more likes and comments from your community. A couple of easy tools for monitoring your Instagram presence are Statigram and Simply Measured.
For this week’s social media news, we discussed Facebook’s 10-year birthday which they celebrated by allowing users to create “Lookback” videos of their most popular Facebook moments.
Speaking of growing your social media presence … you should attend one of our upcoming Content Marketing Boot Camps in Des Moines, Cedar Falls, Davenport, Ames, and Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.
Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.
Until next week, see you on the Internet!