How Do Social Media Editorial Calendars and Surveys Work?


This week on Social Brand Chat presented by KXIC we discussed not one but two questions. Our first came from a caller named Sally who wanted to know about social media editorial calendars. We also answered a question from a recent talk at Social Media Club Des Moines, “How often should you survey your customers?” Great questions. Let’s chat about both of these.

Holy Q&A, Batman! This week Jay and I got to answer two questions during the Social Brand Chat. In response to Sally’s question, we talked about some social media editorial calendar basics, which are also summarized nicely in this post.

We also answered how often you should survey customers. The answer? More often than you are! A sad stat tells us that 76% of us marketers feel that we know what customers want but only 34% have bothered to ask. You don’t have to pull together a focus group or travel to do this. Ask your audience for ideas and input as often as you can via Facebook and Twitter.

For this week’s social media news, we discussed some fun news from the world of social media. This week Merriam-Webster announced that they were adding “hashtag,” “selfie,” and “tweep” to the dictionary. Along with a few other fun words that Jay and I had a few laughs at.

Speaking of calendars … you should attend our last Content Marketing Boot Camp tour stop in Madison, Wisconsin on June 5th. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for Content Marketing Boot Camp.

Remember, registration is also live for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch and more. You can use promo code KXIC here as well to register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

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Until next week, see you on the Internet!