Icons On Brand Episodes
How Poo~Pourri Uses Humor to Humanize Their Brand
March 28, 2016
![](https://www.nickwestergaard.com/wp-content/uploads/2016/03/on-brand-bn.009.png)
When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder … Read More
Guy Kawasaki on Being a Brand Evangelist
May 4, 2015
![](https://www.nickwestergaard.com/wp-content/uploads/2022/03/icons-on-brand.003.png)
“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t … Read More