Brand Strategy Episodes
The Impact of Social Currency on Branding with Erich Joachimsthaler
November 7, 2016

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in … Read More
Creating a Crisis-Ready Brand with Melissa Agnes
October 24, 2016

“It’s not about crisis preparedness. It’s about how culture approaches challenges.” Social media has created a powerful new dynamic for brands of all shapes and sizes. When things are going great, it can be an incredible business communications tool. When … Read More
Amplifying Your Brand’s Online Reputation with Aaron Weiche
September 19, 2016

“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. … Read More
Connecting Brain Science and Branding with Daryl Weber
July 25, 2016

“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots … Read More

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s … Read More
Why Having a Brand Filter Makes Decisions Easy at AWeber
April 4, 2016

“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As … Read More
Everything You Do Is Branding with John Michael Morgan
March 21, 2016

“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors, Fortune 500 companies, small … Read More
The New Rules of Branding with David Meerman Scott
February 1, 2016

“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and … Read More
Understanding Brand Strategy with Mark Di Somma
January 11, 2016

“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the … Read More
Why Your Brand Should Be Aspirational with Drew McLellan
December 21, 2015

“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. … Read More