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How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups.
What You’ll Learn in This Episode
- How to craft a digital-first, creative content strategy
- Practical tips for building thought leadership on LinkedIn
- The mindset and habits that make brands and individuals stand out
- Lessons from Regina’s experience across industries—from startups to large organizations
- How to balance professional ambition with personal life (yes, even as a “Super Mom”)
Episode Chapters
- 00:00 Intro and Regina’s Background
- 02:15 Building a Personal Brand That Matters
- 06:30 Leveraging LinkedIn for Thought Leadership
- 11:00 The Entrepreneurial Mindset in Content Strategy
- 15:45 Balancing Work, Life, and Travel as a Marketing Pro
- 18:30 A Brand That’s Made Regina Smile and How to Connect
About Regina Dowdell
Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives.
An avid traveler and self-proclaimed Super Mom, Regina is based in New York City.
What Brand Has Made Regina Smile Recently?
Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences.
Resources & Links
- Your Brain on ChatGPT … Here’s the study Regina mentioned during the show, along with a helpful post summarizing it.
- What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women.
- Connect with Regina on (wait for it) LinkedIn!
Listen & Support the Show
- Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
- Rate and review on Apple Podcasts and Spotify to help others find the show.
- Share this episode — email a friend or colleague this episode.
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On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
