How Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch

john jantsch on brand

“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast.

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About John Jantsch

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Episode Highlights

self reliant entrepreneurHow The Self-Reliant Entrepreneur works. Inspired by Walden, Whitman, Cather, and Alcott, John curated a book of daily meditations based on the self-reliant literature of the 19th century. Each daily entry ends with a challenge question to spark insight and action.

My biggest question? Why 366 daily meditations? John had a simple answer. Leap year! He didn’t want those folks to feel left out without a meditation on their birthday.

FREE SAMPLES. It’s not every day a business book author gets to say this but that’s exactly what John was able to do. He read us a sample of one of the book’s daily mediations.

Want to learn more about how SEO can grow your brand? Check out John’s first appearance on the On Brand podcast where he talked about his book SEO for Growth.

What brand has made John smile recently? “Your listeners are going to have to get into the cars and drive.” John shared why The Knotted Root, a small brewery in Colorado, makes him smile.

To learn more, go to (“I know. I’m making people spell a lot of hard-to-spell words.”) or

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!