How Do You Measure Branding?


This week on Social Brand Chat presented by KXIC we discussed a question from Hashim Warren: “How do you measure efforts to strengthen a brand?” In the end, we’re all brand builders in some form or another. Let’s chat about how to measure branding.

Branding is a big, abstract topic in an of itself. Likewise, measurement of any marketing and media can be equally confusing and contentious. So what happens when you combine the two? What happens when you talk about how to measure branding? While it’s certainly not simple, it is possible. On this week’s podcast we shared how brands of all shapes and sizes — from small local businesses to big corporations — can measure branding.

For this week’s social media news, we discussed a helpful update from Google on how you can integrate your local places pages with your Google+ brand page. Here are the details over at Search Engine Land. While this is a big step, it still doesn’t correct the challenge that many marketers have with multiple Google places pages that they’d like to merge. Baby steps …

Speaking of taking your digital marketing to the next level — Registration is now live for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch, Jason Falls, Joe Chernov, Kerry Gorgone, and more. You can use promo code KXIC here as well to register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio. Until next week, see you on the Internet!