What happens to an organization when people stop believing in themselves? Dr. Cindra Kampoff is a confidence researcher and performance psychology expert who has worked with Minnesota Vikings players and Olympic athletes. Her new best-selling book, The Confidence Habit, explores the surprising connection between confidence, performance, leadership, and even employee retention. On this episode of On Brand, we’re gonna talk about why confidence is more than just a personal trait. It may be one of the most important forces shaping how we show up
What You’ll Learn in This Episode
- How confidence directly shapes employee retention and business growth
- The crucial difference between authentic confidence and ego
- Why two thirds of employees would take a pay cut for supportive leadership
- The three step framework elite athletes use to overcome mistakes fast
- Simple questions to interrupt self doubt and regain clarity
Episode Chapters
- (00:00) Intro
- (01:29) Why confidence is an organizational issue
- (03:11) What a confidence crisis looks like at work
- (04:30) What employees want from supportive leaders
- (07:54) The learn burn return framework
- (10:18) Accelerators and killers of organizational confidence
- (11:12) Lessons in letting go from elite athletes
- (17:16) How to train confidence as a habit
- (19:04) Authentic confidence versus arrogance
- (21:37) Reframing automatic negative thoughts
- (26:18) A brand that made Dr. Cindra Kampoff smile
- (27:53) Where to connect with Dr. Cindra Kampoff
About Cindra Kampoff
Dr. Cindra Kampoff is a recognized confidence researcher, performance psychology expert, and author of The Confidence Habit. She has coached High-performance leaders, Olympic athletes, and players for the Minnesota Vikings, helping them build resilience and mental strength. Through her research and work at the Mentally Strong Institute, Dr. Kampoff provides actionable tools to help individuals and teams transform self-doubt into authentic self-belief.
What Brand Has Made Cindra Smile Recently?
Cindra smiled recently because of Good Morning America. Following an appearance to discuss her book, she praised the brand for its incredible care, seamless preparation, and welcoming environment during a major career milestone.
Resources & Links
- Connect with Cindra on LinkedIn.
- Learn more at Cindra’s website and her new book, The Confidence Habit.
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On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
