What if the story your brand tells could drive growth like nothing else? Park Howell—The World’s Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the Business of Story podcast and creator of the StoryCycle Genie™, he’s helping brands craft powerful stories in minutes, not months.
What You’ll Learn in This Episode
- Why storytelling itself hasn’t changed—but storytellers have
- How AI can scale authentic brand storytelling without losing your voice
- What it means to treat stories as strategic business assets
- How leaders can use narrative frameworks to drive clarity, trust, and growth
- Why speed now matters more than perfection in brand strategy
Episode Chapters
- (00:00) Intro
- (01:28) Story as the oldest technology
- (03:53) The StoryCycle system and brand growth
- (05:44) From months to minutes with AI-powered narrative strategy
- (10:35) Accuracy and authenticity in AI storytelling
- (13:25) How storytellers are changing—even if stories aren’t
- (17:11) Building a personal and brand story library
- (24:48) Brands that made Park smile (and grimace)
About Park Howell
Park Howell is known as The World’s Most Industrious Storyteller. An Emmy Award–winning, 40+ year advertising veteran, Park has helped purpose-driven brands grow by as much as 600 percent by putting story at the center of business strategy. He is the author of Brand Bewitchery, co-author of The Narrative Gym for Business, and host of the Business of Story podcast. Park is also the creator of the StoryCycle Genie, an AI-powered tool that helps leaders craft a powerful brand narrative in minutes, not months. He works internationally with executives who want to lead—and grow—through story.
What Brand Has Made Park Smile Recently?
Park shared a great experience with Navy Federal Credit Union, praising their clear sense of purpose and people-first culture, summed up in their tagline: “Our members are the mission.” In contrast, a less-than-inspiring flight with United Airlines—complete with a dangling exit sign and spotty Wi-Fi—served as a reminder that brand storytelling always shows up in the experience, whether you like it or not.
Resources & Links
- Connect with Park on LinkedIn.
- Check out The Business of Story and StoryCycle Genie.
Listen & Support the Show
- Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
- Rate and review on Apple Podcasts and Spotify to help others find the show.
- Share this episode — email a friend or colleague this episode.
- Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
