Monthly Archives: April 2016

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this … Read More →

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including … Read More →

Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big … Read More →

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for … Read More →

“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for … Read More →