Monthly Archives: August 2012
9 Tips for Building Your Brand with SlideShare
August 27, 2012
With approximately 58 million unique visitors a month, SlideShare — often called “the YouTube of slide decks” — is no slouch when it comes to social activity. Most of us have probably flipped through an embedded SlideShare — also their … Read More
How to Get Reluctant Employees to Blog More
August 20, 2012
“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving … Read More
Time, Talent, & Terror: Internal Obstacles to Social Media
August 16, 2012
Today I was thrilled to rollout a new talk at Social Media Explorer’s Explore Minneapolis event. Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Adoption drew upon my 10+ years as a “digital change agent” at organizations … Read More
9 Winning Pinning Strategies for Brands on Pinterest
August 13, 2012
With comScore clocking Pinterest’s growth rate at 4,000%, it remains the fastest growing social network in the world. With all of these new users jumping on board and pinning their hearts out, how can you ensure that your brand’s products … Read More
What the New LinkedIn Update Means for Your Brand
August 6, 2012
If you’ve been to LinkedIn lately, you’ve probably noticed that things look a bit different. While LinkedIn doesn’t have us addicted with the co-dependent ferocity of Facebook and Twitter, the executive-focused social network is proving to be a valuable space … Read More
How Brand Journalists Can Create Olympic-Sized Content
August 2, 2012
For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take … Read More