Tag Archives: Social Media

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the … Read More


social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends … Read More


While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. … Read More


bryan kramer

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the … Read More


Questions Are Currency

December 2, 2013

How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In fact, you can answer these frequently-asked … Read More


digital swipe file

One of my favorite “happy accidents” of my career is the fact that I came up in a direct marketing environment. Specifically it was a direct mail job with an educational publishing company. I’ve often noted the connections one can … Read More


social media response time

During a recent talk on social media engagement I was asked, “How soon should you respond to an issue on social media?” I replied, as everyone knows, that the optimal social media response time is 11 minutes, 3 seconds. Duh. … Read More


When to Follow-Back

May 14, 2012

Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar … Read More


It’s true. We can learn lessons from children all the time. However, did you know that we can also learn a lot from their cartoons as well? Case in point, recently while tapping out some work on the iPad as … Read More


The surest path to social media success comes from aligning your strategy with core organizational goals. Web hosting provider (mt) MediaTemple has done just that, using social to enhance their customer support and, in the process, humanizing a brand many … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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