Tag Archives: Social Media

No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or … Read More


For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben … Read More


Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When … Read More


During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering … Read More


From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: … Read More


Setting up a Facebook Page for your brand is deceptively easy. In just a few clicks you can have an outpost on the world’s largest social network of over 800 million users — a population big enough to be the … Read More


WARNING: What follows could be classified as something of a rant. I’ve cautioned against blind adherence to the social media rules before. I’ve always said that rules are a beginning to a social media plan but may not always be … Read More


Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that … Read More


Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More


This photo isn’t my garden. In fact, I hate gardening. I just didn’t get the “love of the land” yardwork gene, which is surprising as both of my parents have it. As farm kids in the city, they were eager … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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