Tag Archives: social media strategy

Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have … Read More


“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often … Read More


social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks constantly!” Even this week we saw … Read More


social-brand-chat

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when … Read More


social media chicken and egg

When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. … Read More


employee social media

Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a … Read More


one thing on social media

“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small … Read More


social media strategy

A new year is a time for clean starts and reworking areas that aren’t quite on-target in our work and our lives. Some of us are focusing on personal goals such as weight loss or finding greater balance with work … Read More


Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices … Read More


Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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