Tag Archives: podcasting
Unplugging for the Holidays with Ginni Saraswati
December 20, 2021
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why … Read More
What to Consider Before Starting Your Podcast
August 4, 2020
Consumer behavior has been turned upside down by COVID-19. As personal and work routines continue to be disrupted, businesses are scrambling to find the best place to reach customers during these crazy times. Many are turning to podcasts.
Building an Audience for Your Personal Brand with Case Kenny
December 17, 2018
“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right … Read More
Social Sound Bite: Why Your Brand Should Be Podcasting
March 16, 2018
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the … Read More
Social Sound Bite: 2015 Social Media Predictions
January 9, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen … Read More
11 Marketing Podcasts That You Should Be Listening To
December 22, 2014
Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions … Read More
How Often Should You Podcast?
March 24, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from one of our recent Content Marketing Boot Camps: “How often should you podcast” What a great question! Let’s chat about this.