Tag Archives: marketingprofs

kerry gorgone on brand

“The only policy you need is ‘don’t be a jerk!’” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of … Read More


Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions … Read More


Checklist Marketing

September 16, 2013

checklist marketing

Marketers today are busier than ever. Add to this the fact that budgets are lean, making the prospect of more help seem like a distant dream. It’s no surprise that during our Social Strategy Boot Camps, I’m often asked, “What … Read More


As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs … Read More


When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest … Read More


Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after … Read More


When talking about new media marketing, our focus is often social media, which quickly gravitates to what’s newest such as Pinterest, Instagram, and Google+. While social media use is indeed on the rise, there are other, older siblings of social … Read More


Each year, SXSW Interactive draws nearly 20,000 attendees from as many as 63 countries throughout the world to Austin to consume over 900 conference sessions. Given these mind-blowing statistics, it’s no surprise that SXSW is a major event in the … Read More


Mixed Up in a Good Way

October 28, 2009

Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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