Tag Archives: lead generation

“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat … Read More →

With approximately 58 million unique visitors a month, SlideShare — often called “the YouTube of slide decks” — is no slouch when it comes to social activity. Most of us have probably flipped through an embedded SlideShare — also their … Read More →

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as … Read More →