


February 27, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact … Read More
February 7, 2014
This week on Social Brand Chat presented by KXIC we discussed a question we received last week after our first Content Marketing Boot Camp in Cedar Rapids: “How do you grow your Instagram following?” During past show’s we’ve discussed how … Read More
April 15, 2013
Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what … Read More
January 28, 2013
Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What … Read More
November 8, 2012
This week saw an exciting development from Instagram. The funky photo-sharing social site took a step away from their mobile-only roots — where they’d been named the App Store’s App of the Year and garnered record Android downloads — by … Read More
September 6, 2012
With the political season upon us, there’s a lot of partisan messaging flying around our social media channels. As opinions tweet past us at record speeds, hard data on public sentiment is becoming more important that ever. Recently I chatted … Read More
August 2, 2012
For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take … Read More
June 25, 2012
Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after … Read More
May 14, 2012
Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar … Read More
April 12, 2012
Earlier this week it was announced that Facebook had acquired funky photo-sharing app Instagram for a cool $1 billion in cash and stock. However, many in the digerati expressed fears about this acquisition, wondering if the giant in Menlo Park … Read More
Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills
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