


September 5, 2011
Marketers eyes light up with newfound productivity when they learn they can push updates from their brand’s Facebook Page to Twitter via a simple Facebook application. But is this time-saving measure the best way to go? When does this make … Read More
Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as … Read More
April 25, 2011
It’s not the ads. It’s not the Insights. It’s not even a feature directly related to Pages. It’s often the little things that make a big difference. That’s why one of the most important Facebook features is the birthday reminder … Read More
March 14, 2011
As you may already know, Facebook recently rolled out an update of its Pages for brands with a new interface and new features. Amidst all of the hullabaloo, many are simply asking — what’s so great about the new Pages … Read More
January 3, 2011
A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your … Read More
August 27, 2009
Do you have a Facebook page for your brand? (You should.) Do you have a Twitter account for your brand? (You should.) Facebook and Twitter just quietly made it easier for you to manage your messaging on both simultaneously. The … Read More
April 3, 2009
Due to advances in technology and perhaps accelerated by the economic downturn, online/social media is quickly overtaking other traditional forms of staying in touch with those who want to hear from you — namely your customers. One can’t simply have … Read More
March 16, 2009
If you were on Facebook this past weekend you no doubt noticed some changes. About a week or two ago those of us with Facebook (fan) pages were invited to transition our content over to the new format. Late last … Read More
A monthly email to help you lead with story in your work.
Nick has a knack for making complex topics simple.
Jacey Wilkins
National Institute of Metalworking Skills