Tag Archives: facebook
Building Brands by Changing Habits with Jessica Jensen
October 14, 2019
“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, … Read More
Social Sound Bite: Facebook Use Down for the First Time in 10 Years
February 23, 2018
On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time … Read More
Social Sound Bite: America’s Online Advertising Duopoly
August 7, 2017
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen … Read More
Social Sound Bite: As Snapchat Stumbles, Facebook Flexes
February 10, 2017
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, … Read More
Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’
October 14, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the … Read More
Do You Have an Instagram Strategy? (You Should!)
July 13, 2016
For the first time in four years I’m not teaching social media marketing to MBAs at the University of Iowa over the summer (fear not — the class will be back this fall). When you teach a topic like social … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their ‘like’ button. While this could sound trivial, consider the fact that the like … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at … Read More
Social Sound Bite: That Instagram Feature You Want Is (Almost) Here
December 4, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s … Read More