Tag Archives: facebook
What the New LinkedIn Update Means for Your Brand
August 6, 2012
If you’ve been to LinkedIn lately, you’ve probably noticed that things look a bit different. While LinkedIn doesn’t have us addicted with the co-dependent ferocity of Facebook and Twitter, the executive-focused social network is proving to be a valuable space … Read More
The 8 Social Habits Brands Need to Know About
June 14, 2012
There’s not enough good research out there today. This fact is sad but true. It’s especially true in the social media space, where junk research and sensational headlines abound (example — earlier this week The Wall Street Journal forecasted Facebook’s … Read More
When Brands Collide: Facebook Buys Instagram
April 12, 2012
Earlier this week it was announced that Facebook had acquired funky photo-sharing app Instagram for a cool $1 billion in cash and stock. However, many in the digerati expressed fears about this acquisition, wondering if the giant in Menlo Park … Read More
New Belgium Brews Community with Social Media (Interview)
March 26, 2012
I like to write about social media. I also love craft beer. It’s rare when these passions collide but in the case of what New Belgium Brewing is doing on social media, it’s too cool to avoid. The individuals most … Read More
Facebook Timeline for Brand Pages: What You Need to Know
March 1, 2012
It’s official — Timeline for Facebook Brand Pages gets rolled out universally on March 30th. Users have been playing with many of these features since late last year but now they’ll be applied to the massive social network’s 37 million … Read More
The Scoop on Ben & Jerry’s Social Media (Interview)
January 26, 2012
For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben … Read More
Chobani Builds Loyalty with Social Media (Interview)
January 12, 2012
During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering … Read More
16 Dos and Don’ts for Your Brand’s Facebook Page
December 5, 2011
Setting up a Facebook Page for your brand is deceptively easy. In just a few clicks you can have an outpost on the world’s largest social network of over 800 million users — a population big enough to be the … Read More
Building a Brand-Driven Community with Social Media
October 3, 2011
Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that … Read More
Creating a Social Media Participation Schedule
September 12, 2011
There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I … Read More