Tag Archives: email marketing

I don’t know where I’d be without my dad jokes. They remind me so effectively of exactly who I am. Just ask my five kids … (Cue cymbal crash/rimshot.) But seriously, folks, email marketing is no laughing matter. It consistently … Read More →

“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast. Read More →

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email … Read More →

A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s … Read More →

“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed … Read More →

When talking about new media marketing, our focus is often social media, which quickly gravitates to what’s newest such as Pinterest, Instagram, and Google+. While social media use is indeed on the rise, there are other, older siblings of social … Read More →

Lately I’ve heard several marketers woefully admit to a guilty pleasure. They like email marketing. For shame! First of all, email has nothing to do with Pinterest. Second, employing email in your marketing mix won’t impact your Klout score. Finally, … Read More →