Tag Archives: content marketing

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark … Read More →

Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” Good question! Sometimes we can wring our … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break … Read More →

For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business? 

This week on Social Brand Chat presented by KXIC we discussed a question from a recent talk with our friends at Social Media Club Des Moines: “When I find an interesting industry piece, how can I best ‘recycle’ that content … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “If our customers  have different interests (maybe location or topics), how do we segment our content?” … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via Google+ from Geri Seiberling: “How do you make time for content creation?” Time management is one of the biggest challenges that marketers struggle with when it … Read More →

How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In fact, you can answer these frequently-asked … Read More →