Thanks for subscribing to Nick’s slides and email updates. Download slide deck PDFs and other extras from recent talks via the links below. Interested in having Nick speak at your next event? View popular speaking and workshop topics or contact Nick to learn more.

Tippie College of Business — “MBA Story Lab” (Iowa City, IA – April 25, 2025)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Story Sketch Template (PDF) — Use this tool to story frame your pitch
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more

Digital Summit Chicago – “Scrappy Marketing Masterclass” –  (Chicago, IL – April 17, 2025)

• Brains Before Budget: Developing a Scrappy Marketing Strategy, Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Doing More with Less: Putting Your Scrappy Marketing Strategy into Action, Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Get Scrappy Workbook — The official companion piece for Get Scrappy! The prompts and activities contained in this 25-page illustrated workbook will help you put the ideas of Get Scrappy into action.
• Story Sketch Template (PDF) — Use this tool to story frame your brand story
• Scrappy Summary — This handy, illustrated three-page overview of the book can serve as your reminder of the scrappy marketing framework.
• Scrappy Quote Cards — Looking for an easy way to share scrappy ideas like “think like an underdog—even if you’re not” and “put your brains before your budget”? We’ve created 14 quote cards for you to print and share.
• Scrappy Sketchbook — An exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.
• Additional Get Scrappy Resources (templates, interviews mentioned during the talk, etc.)

Young Professionals Connection of Des Moines — “The Art of Storytelling” (Des Moines, IA – April 3, 2025)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Presentation Handout (PDF) — Everything you saw on screen in one PDF in handout form
• Story Sketch Template (PDF) — Use this tool to story frame your pitch
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more

Global Insurance Accelerator – “Story Framing Your Ideas” (Virtual – March 11, 2025)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Story Sketch Template (PDF) — Use this tool to story frame your pitch
• The Principles of Brand Storytelling — An article summarizing everything for a quick refresh and sharing with others
• Your Brand Shouldn’t Be the Star of Your Story — An article with a helpful reminder from today’s talk

International Franchise Association – “Get Scrappy: Smarter Digital Marketing for Franchises Big and Small” Immersive Workshop (Las Vegas, NV – February 13, 2025)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Slides Handout (PDF) — Everything you saw on screen in one handy PDF in handout form
  (i.e. three slides per page with room for notes)
• Get Scrappy Workbook — The official companion piece for Get Scrappy! The prompts and activities contained in this 25-page illustrated workbook will help you put the ideas of Get Scrappy into action.
• Scrappy Summary — This handy, illustrated three-page overview of the book can serve as your reminder of the scrappy marketing framework.
• Scrappy Quote Cards — Looking for an easy way to share scrappy ideas like “think like an underdog—even if you’re not” and “put your brains before your budget”? We’ve created 14 quote cards for you to print and share.
• Scrappy Sketchbook — An exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.
• Additional Get Scrappy Resources (templates, interviews mentioned during the talk, etc.)

Rotary International — “Leading with Story” (Kalona, IA – January 28, 2025)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Presentation Handout (PDF) — Everything you saw on screen in one PDF in handout form
• Leading with Story Overview Sheet (PDF) – A one-page overview of the five leadership stories
• Listener’s Guide (PDF) – A listing of podcast interviews featuring the leaders’ stories from today’s keynote
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review that summarizes the key ideas from this talk

University of Iowa Athletics Town Hall — “Leading with Story” (Iowa City, IA – January 25, 2025)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Presentation Handout (PDF) — Everything you saw on screen in one PDF in handout form
• Leading with Story Overview Sheet (PDF) – A one-page overview of the five leadership stories
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review that summarizes the key ideas from this talk

UIHC Emergency Medicine Retreat — “Leading with Story” (Coralville, IA – December 12, 2024)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Leading with Story Overview Sheet (PDF) – A one-page overview of the five leadership stories
• Listener’s Guide (PDF) – A listing of podcast interviews featuring the leaders’ stories from today’s keynote
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review that summarizes the key ideas from this talk

Digital Summit Dallas — “Branding Master Class” (Dallas, TX – December 4, 2024)

• The Seven Critical Elements to Build a Brand Strategy NOW – Slide PDF
• The Seven Critical Elements to Build a Brand Strategy NOW – Handout PDF
• Capturing Attention through Standout Brand Storytelling – Slide PDF
• Capturing Attention through Standout Brand Storytelling – Handout PDF
• Brand Now Workbook (PDF) — Use this workbook to take the next steps in building your brand
• Brand Now Illustrated Summary (PDF) — A visual summary of the seven Brand Now dynamics
• Additional Brand Now Resources (Videos, Templates, Podcast Interviews from the Book, etc.)
• Story Sketch Template (PDF) — Use this tool to sketch out your brand’s story
• The Principles of Brand Storytelling — An article summarizing everything for a quick refresh and sharing with others
• Your Brand Shouldn’t Be the Star of Your Story — An article with a helpful reminder from today’s talk

WBA FLEX Retail & Marketing Summit – “Brand Now” & “Get Scrappy” (Wisconsin Dells – November 20, 2024)

• Brand Now Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Get Scrappy Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Brand Now Workbook (PDF) — Use this workbook to take the next steps in building your brand
• Brand Now Illustrated Summary (PDF) — A visual summary of the seven Brand Now dynamics
• Additional Brand Now Resources (videos, templates, interviews mentioned during the talk, etc.)
• Get Scrappy Workbook — Use this workbook to get scrappy with your marketing
• Get Scrappy Summary — A visual summary of the scrappy marketing framework
• Additional Get Scrappy Resources (templates, interviews mentioned during the talk, etc.)

TriComB2B 2024 Marketing Roundtable – “Brand Now” (Dayton, OH – November 14, 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Handout (PDF) — Everything you saw on screen in one PDF in handout form
• Brand Now Workbook (PDF) — Use this workbook to take the next steps in building your brand
• Brand Now Illustrated Summary (PDF) — A visual summary of the seven Brand Now dynamics
• Additional Brand Now Resources (videos, templates, interviews mentioned during the talk, etc.)

Mentoring @ Iowa Conference — “Leading with Story” (Iowa City, IA, October 9, 2024)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Leading with Story Overview Sheet (PDF) – A one-page overview of the five leadership stories
• Listener’s Guide (PDF) – A listing of podcast interviews featuring the leaders’ stories from today’s keynote
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review that summarizes the key ideas from this talk

Greater IC Community Leadership Program Retreat — “Leading with Story” (Galena, IL, October 7, 2024)

• Presentation Slides (PDF) — Everything you saw on screen today in one handy PDF
• Leading with Story Overview Sheet (PDF) – A one-page overview of the five leadership stories
• Listener’s Guide (PDF) – A listing of podcast interviews featuring the leaders’ stories from today’s keynote
• Additional Reading (PDF) – A suggested reading list on storytelling, leadership, and more
• 5 Types of Stories Leaders Need to Tell — An article I wrote for Harvard Business Review that summarizes the key ideas from this talk

2024 UIHC MarComm Team Retreat – “Standout Brand Storytelling” (Cedar Rapids, IA – August 26, 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Story Sketch Template (PDF) — Use this tool to sketch out your brand’s story
• The Principles of Brand Storytelling — An article summarizing everything for a quick refresh and sharing with others
• Your Brand Shouldn’t Be the Star of Your Story — An article with a helpful reminder from today’s talk

Nutrition & Aging Resource Center, Innovations in Nutrition Synergy Summit – “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small” (Des Moines, IA – May 15, 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Slides Handout (PDF) — Everything you saw on screen in one handy PDF in handout form
  (i.e. three slides per page with room for notes)
• Get Scrappy Workbook — The official companion piece for Get Scrappy! The prompts and activities contained in this 25-page illustrated workbook will help you put the ideas of Get Scrappy into action.
• Scrappy Summary — This handy, illustrated three-page overview of the book can serve as your reminder of the scrappy marketing framework.
• Scrappy Quote Cards — Looking for an easy way to share scrappy ideas like “think like an underdog—even if you’re not” and “put your brains before your budget”? We’ve created 14 quote cards for you to print and share.
• Scrappy Sketchbook — An exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.
• Additional Get Scrappy Resources (templates, interviews mentioned during the talk, etc.)

National Auction Association, Digital Marketing Summit – “How to Build a Content Brand Now” (Albuquerque, NM – February 20, 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Handout (PDF) — Everything you saw on screen in one PDF in handout form
• Brand Now Workbook (PDF) — Use this workbook to take the next steps in building your brand
• Brand Now Illustrated Summary (PDF) — A visual summary of the seven Brand Now dynamics
• Additional Brand Now Resources (videos, templates, interviews mentioned during the talk, etc.)

National Auction Association, Digital Marketing Summit – “Smarter Digital Marketing for Businesses Big and Small” (Albuquerque, NM – February 19, 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Slides Handout (PDF) — Everything you saw on screen in one handy PDF in handout form
  (i.e. three slides per page with room for notes)
• Get Scrappy Workbook — The official companion piece for Get Scrappy! The prompts and activities contained in this 25-page illustrated workbook will help you put the ideas of Get Scrappy into action.
• Scrappy Summary — This handy, illustrated three-page overview of the book can serve as your reminder of the scrappy marketing framework.
• Scrappy Quote Cards — Looking for an easy way to share scrappy ideas like “think like an underdog—even if you’re not” and “put your brains before your budget”? We’ve created 14 quote cards for you to print and share.
• Scrappy Sketchbook — An exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.
• Additional Get Scrappy Resources (templates, interviews mentioned during the talk, etc.)

More Than Just Great Dance, SOU 2024 Master’s Day – “Get Scrappy” (Sand Diego, CA – February 15, 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Slides Handout (PDF) — Everything you saw on screen in one handy PDF in handout form
  (i.e. three slides per page with room for notes)
• Scrappy Summary — This handy, illustrated three-page overview of the book can serve as your reminder of the scrappy marketing framework.
• Scrappy Quote Cards — Looking for an easy way to share scrappy ideas like “think like an underdog—even if you’re not” and “put your brains before your budget”? We’ve created 14 quote cards for you to print and share.
• Scrappy Sketchbook — An exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.
• Additional Get Scrappy Resources (templates, interviews mentioned during the talk, etc.)

TD Synnex Partner Growth Summit — “Brand Now” (Clearwater, FL – January 2024)

• Presentation Slides (PDF) — Everything you saw on screen in one handy PDF
• Presentation Handout (PDF) — Everything you saw on screen in one PDF in handout form
• Brand Now Workbook (PDF) — Use this workbook to take the next steps in building your brand
• Brand Now Illustrated Summary (PDF) — A visual summary of the seven Brand Now dynamics
• Additional Brand Now Resources (videos, templates, interviews mentioned during the talk, etc.)