Brand Now - Nick Westergaard

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

“This book…will help you take your marketing to the next level without having to increase your budget a dollar”Inc.

This revised edition of the book Publisher’s Weekly called “a helpful digital marketing bible” features a new introduction, updates, and tools to help you get scrappy.

It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master–all on a tighter budget than before.

Don’t get frustrated, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:

  • Demystify digital marketing in a way that makes sense for your business
  • Do more with less
  • Build a strong brand with something to say
  • Find inspiration in unexpected places
  • Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
  • Integrate strategy and message across touchpoints for a unified brand experience both online and off
  • Spark dialogue with your community of customers
  • Measure what matters

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Praise for Scrappy

Are you feeling like David in a field of marketing Goliaths? Get scrappy! Organizations of any size can use the principles in this book to stretch their digital marketing reach.

– Daniel H. Pink, author of Drive and To Sell Is Human

The most practical book there is about guerrilla marketing in the social era, Nick Westergaard offers sound, strategic advice that will work for any and every business.

– Jay Baer, President of Convince & Convert and New York Times Bestselling Author of Youtility

This helpful digital marketing bible … walks readers through meeting business objectives, assembling the right team, using a mix of old and new media, and nurturing an active community. Covering both strategy and concrete plans for action, Westergaard’s book is a cogent guide to achievable digital marketing.

Publisher’s Weekly

Good marketing isn’t about expensive ad campaigns or jumping on the latest social bandwagon. Whether your company is a Fortune 500 behemoth or a nascent startup, Nick Westergaard’s detailed advice about how to Get Scrappy – and do more with less – is certain to improve your business.

– Dorie Clark, author of Stand Out and Reinventing You, and Adjunct Professor, Duke University’s Fuqua School of Business

Drop your marketing ego at the door and get to the core of what matters most to your customers and prospects. Nick provides a crash course for honing the terribly under-celebrated skill of being a scrappy marketer.

– Jason Miller, Group Manager Global Content and Social Media Marketing, LinkedIn Marketing Solutions

Get Scrappy presents an elegantly simple approach to getting the most out of the two marketing resources no business ever has enough of – time & money. Get Scrappy isn’t just a formula for success. It is a mindset designed to deliver bigger results with less stuff.

– Andrew M. Davis, Bestselling Author of Brandscaping and Town Inc.

If you want to do more with less (and who doesn’t?!), Nick Westergaard’s book is the ultimate guide to marketing. Read it to learn an immensely practical and creative system to addressing age-old marketing challenges as well as seizing the new opportunities of social and digital today.

– Denise Lee Yohn, Brand-Building Expert, Speaker, and Author of What Great Brands Do


Enjoy these additional Get Scrappy resources to help you put the book’s ideas into practice in your work.

Get Scrappy Workbook — The official companion piece for Get Scrappy! The prompts and activities contained in this 25-page illustrated workbook will help you put the ideas of Get Scrappy into action.

Scrappy Summary — This handy, illustrated three-page overview of the book can serve as your reminder of the scrappy marketing framework.

Scrappy Quote Cards — Looking for an easy way to share scrappy ideas like “think like an underdog—even if you’re not” and “put your brains before your budget”? We’ve created 14 quote cards for you to print and share.

Scrappy Sneak Peek with Ann Handley — The best-selling author of Everybody Writes and Content Rules provides the foreword to the book. Get a special introduction and a sneak peek from Ann.

Scrappy Sketchbook — An exclusive 22-page PDF written and illustrated by Nick Westergaard. See the sketches that helped bring this idea from the stage to the page.

Scrappy Influencer Table — Developed by Tamsen Webster of Oratium, this audience analysis table featured in Chapter 7 of Get Scrappy provides marketers with a useful tool for how to allocate time on social media. You’ll have early access and a useful reference for your desk.

Ready? Now let’s Get Scrappy!

Listen to Interviews Featured in Get Scrappy

The Role of Brand Voice in Social Media at Chobani

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around...

How Schwinn Uses Stories to Power Brand Advocacy

“Don’t be afraid to to embrace your brand ambassadors. Make them a part of your marketing.” Schwinn Bicycles is a historic brand that’s part of the lives of generations...

Standing Out by Creating Content Customers Want with Dave Gerhardt

“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics...

Inside McDonald’s Brand Evolution with Steve Levigne

“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA...

Answering All of Your Customers’ Questions with Marcus Sheridan

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name...

Branding with Simplicity at Siegel+Gale

“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time...

Are you feeling like David in a field of marketing Goliaths? Get scrappy. Organizations of any size can use the principles in this book to stretch their digital marketing reach.
Daniel H. Pink, Author of Drive and To Sell Is Human


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