47 Responses to What Your Brand Can Learn from the New Twitter Logo

  1. BethThouin says:

    Hi Nick. Great post. YES! Story is everything. Consumers need to understand the concept creation to repsect and connect emotionally with the brand. Good on Twitter!

    •  @BethThouin Great point, Beth on the need of the consumer to understand the concept. I think this is glazed over by many marketers who are often so familiar internally with the concept that they forget the point of view of the audience. Thanks for reading and for commenting.

      • BethThouin says:

         @NickWestergaard Exactly 🙂 And companies underestimate customers. Customers are interested and they CAN get it. In fact, they enjoy it. Cheers Nick! 

  2. NickWestergaard says:

    @ModernPostcard Thanks for tweeting!

  3. RaulColon says:

    I honestly enjoyed the video! I think brands need to continue tweaking and re-inventing especially when their is a lot of space for grabbing more users, customers, or market share. 
     
    I have to say that I don’t use twitter as much as I use too but I am still a fan of the way we communicate via such a simple platform. 

    •  @RaulColon Agreed on brand tweaking. Very few marks are timeless enough to be left alone forever. I also think — as noted above — that the timing was right. As they reach mass adoption, now is the time for tweaking. And a time to make a bold move like dropping the word mark. The video is a nice touch too!
       
      As always, thanks for reading and commenting! (And for the nice tweets and G+ shares!)

  4. NickWestergaard says:

    @rj_c Thanks for the tweet, Raul! What do you think of the new Twitter bird?

  5. NickWestergaard says:

    @valetw Yes! How did I *not* make an @PortlandiaTV reference anywhere in that post?! #NickFail

  6. AdamBritten says:

    I’m a fan of the new logo, but I’m also a fan of the fan-made alternations I’ve seen. (Like how by rotating and coloring the new bird you can turn it into Batman or a carrot on fire…)

    •  @AdamBritten Yes! The fan made stuff is hilarious. And – beyond being good for a laugh – I also think it says a lot when a brand is strong enough to be parodied. I think that’s different than Gap logo haters who were out for blood. I think when a brand’s logo is riffed on it’s on it’s way to crossing over and becoming part of our culture at large. As always, thanks for reading and commenting!

  7. GoldsteinComm says:

    Visualizing your companies’ story in a logo, paired up with the right storytelling – like a video – is key to get a buzz going! @jaybaer

  8. NickWestergaard says:

    Morning @jaybaer! Thanks for the tweet. Hope all is well in your neck of the Midwest.

  9. KarenBaglin says:

    @djwaldow @nickwestergaard @Twitter I love how it looks like it’s singing:)

  10. vgs1211 says:

    I think that making a minor yet noticeable change was perhaps the best step twitter could have. The story also had its own impact!

  11. NickWestergaard says:

    @djwaldow You are too dang kind. Thanks for subscribing!

  12. NickWestergaard says:

    @kaitlynsoares Thanks for the tweet! What do you think of the bird?

  13. NickWestergaard says:

    @houstonsocial Thanks for the tweet! What do you think of the Twitter bird?

  14. NickWestergaard says:

    @Eyiwei Thanks for the tweet! What do you think of the bird?a

    • Eyiwei says:

      @NickWestergaard @eyiwei “Shaved” bird is simpler and neater; its about the right time to make some “unnecessary” branding changes

  15. NickWestergaard says:

    @catherinedavid Thanks for the tweet! What do you think of the bird?

  16. NickWestergaard says:

    @TopBrokerOC Thanks for the tweet! What do you think of the new Twitter bird?

  17. NickWestergaard says:

    @Brand_Agent Thanks for the tweet! Glad you liked the ‘teaching moment’

  18. NickWestergaard says:

    @justachilds Thanks for the tweet and the compliment.

  19. NickWestergaard says:

    @Hall_Web Thanks – glad you liked the post.

  20. NickWestergaard says:

    @jessostroff Thanks for the tweet, Jess! Nice to meet you 😉

    • jessostroff says:

      @NickWestergaard You too, Nick! Been reading through your blog, I really dig it! Let me know if there’s anything I can do for you 🙂

  21. actinicdesigner says:

    @nomenuk Many thanks for the RT on Wednesday, it’s much appreciated

  22. actinicdesigner says:

    @efeher Thanks for the RT yesterday, it’s much appreciated

  23. actinicdesigner says:

    @designecho Thank you for the RT yesterday, we really appreciate it

  24. actinicdesigner says:

    @k_vint_ylor Thanks for the Re-Tweet yesterday, it’s appreciated

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