Tag Archives: type a communications
Should Your Brand Take a Stand?
January 25, 2017
Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, … Read More
Creating Stories from Customer Empathy with Carla Johnson
January 16, 2017
“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications … Read More