Tag Archives: google
When to Follow-Back
May 14, 2012
Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar … Read More
What the Google+ Redesign Means for Your Brand
April 23, 2012
Whoa. What Happened? Like many, I was shocked last week when I logged into Google+ and found that the search giant had quietly rolled out a massive revision to their social platform — both in terms of appearance and features. … Read More
Chris Brogan’s Google+ for Business (Book Review)
January 19, 2012
I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” … Read More
Google+ Brand Pages: What You Need to Know
December 29, 2011
If you’re asking ‘What is Google+?’ here’s a quick primer — Google+ is the latest social networking foray from Google. This network was launched earlier this summer with a stampede for scarce invitations and industry wonks waxing philosophically on whether … Read More
Free eBook! Google+ 101: How the Next Big Thing Can Impact Your Business
December 24, 2011
From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: … Read More
How I Use Google+
October 10, 2011
If you’re like me you’ve probably seen a wide array of responses to Google’s new social network, Google+. What would I do with another social network? I haven’t logged into Google Plus in days/weeks. I am abandoning Facebook for Google+ … Read More
Google+ Business Wish List
August 22, 2011
Dear Google, We’ve been very good marketers this year. We’re really excited about your most recent toy, Google+. Do you think you could find a way to include the following features in your upcoming rollout of Google+ business pages? Start … Read More
Why You Should Be on Google+ Now
August 1, 2011
We need you! Outside of the usual crop of early adopters, my larger circle of friends and colleagues (not a literal G+ circle) seems a little skeptical of Google+. Why do we have to learn another social network? Why now? … Read More
Google+ Facts: What We Know for Certain
July 14, 2011
Google+ has dominated the interwebs these past couple weeks. From “shiny new thing” syndrome to the coveted invite stampede. With all of this hullabaloo comes an abundance of “expert posts.” In fairness, I wrote one for marketers looking for a … Read More
The Next Big Thing: Google+ 101
July 4, 2011
Last week Twitter was all a-twitter with the launch of Google’s latest foray into social media — Google+. Would it be a ‘Facebook killer’ or a flop like Google Wave and Google Buzz? Like all things Google, early access to … Read More