Tag Archives: brand touch points
Stop Hiding Your Phone Number Online
September 3, 2014
I’m going to attempt to write one of those bold, opinionated posts that hopefully inspires you to take swift action. Ready? Here goes. If you hide your phone number online, you are telling your customers that they don’t matter.
Digital vs. Human Brand Touch Points
May 7, 2012
When you take a moment and think about the word ‘touch point’ it’s hard not to be left with a very personal, human feeling. With the rise of new media, marketers are discovering new variations on our brand touchpoints that … Read More
Do You Have Underutilized Brand Touchpoints?
January 16, 2012
“When you say ‘branding’ what exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It’s so sprawling that, … Read More