Tag Archives: book review

Pssst! I have a secret to tell you about Jay Baer’s new book Youtility. Are you ready? First, as you know I’m a huge fan of Jay’s work including the Social Pros podcast as well as his previous book, The … Read More →

Gary Vaynerchuk is nuts. Nuts in a good way that makes you feel both envious and lazy at the same time. With insurmountable reserves of passion and purpose, his very being embodies what this social media thing is and how … Read More →

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand … Read More →

I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” … Read More →

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO … Read More →

Remember after the Prisoner of Azkaban, when the Harry Potter books got fat? I thought about this recently as I read the latest from Seth Godin, We Are All Weird. Remember when Seth’s books shrunk? In a bit of literary … Read More →

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More →

Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More →

How can our business ‘get social’? How do we organize the right team around this and what do they do? And, most of all, how do we know if it’s successful? These are the social media questions that organizations large … Read More →

What do the entrepreneur at the kitchen table and the frustrated corporate marketing exec have in common? Both struggle with launching things. Both have been burned by the broken promises of marketing in our rapidly changing economy. Modern consumers are … Read More →