


July 9, 2012
Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the … Read More
June 21, 2012
I have a big head. Not in the sense that I am particularly arrogant but in the literal sense that I have a larger noggin than most. That’s why when shopping for hats I’m often skeptical of labels promising that … Read More
April 19, 2012
Many — including me — have compared social media management to the act of gardening. And often times a big part of gardening is pruning out-of-control branches and bushes. As the hub of our social media experience, blogs can quickly amass … Read More
March 8, 2012
So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time … Read More
February 22, 2012
You may have already noticed but yesterday I quietly launched a redesign of my blog. To help with any whiplash you may have, I thought I’d take a moment and give you a quick tour. My purpose in all of … Read More
February 20, 2012
No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or … Read More
February 16, 2012
I rarely rant but I’m going to hop up on my soapbox for a bit and call BS on a few ‘blogging purist’ mindsets that I find counter-intuitive to producing a strong blog with great content. Like ‘social media purists’, … Read More
January 2, 2012
Last year, I set a New Year’s resolution that ultimately became one of the most successful goals I’ve set and achieved in my life. Previously my blog suffered from sporadic, unfocused posts. This resulted in a smaller audience with no … Read More
October 31, 2011
I’m not a perfect blogger by any means. In fact, I’m writing this because of my experiences quitting blogging through the years. I started my blog about branding and new media in 2005 but have wandered on and off the … Read More
August 25, 2011
… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise … Read More
A monthly email to help you lead with story in your work.
Nick has a knack for making complex topics simple.
Jacey Wilkins
National Institute of Metalworking Skills