Connect with Story

CONNECT with STORY

Nick Westergaard helps leaders and marketers connect with their audiences through the power of story. Your audience will learn, laugh, and light up with ideas.

Nick Westergaard

TRUSTED BY LEADING BRANDS

Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs
Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs

Nick’s Story

Nick Westergaard helps leaders and organizations tell their stories. He teaches at the University of Iowa’s Tippie College of Business, where he leads the Story Lab program. Nick is the author and illustrator of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a Moth StorySLAM Champion. More →

Called “one of the most jaw-dropping speakers,” 
when you work with Nick, your audience will …

Nick delivered an engaging session for my teammates, helping them build storytelling capabilities. These skills are so important to drive influence and lead change in a large company—I know my colleagues benefitted from Nick's frameworks, guidance, and expertise!
Cheryl Davenport
Nike

Nick Westergaard's books provide helpful frameworks and practical tools for standing out in our crowded, distracted digital world

MORE »

Buy My Books

The Latest

Podcast

How Identity Unlocks Leadership

October 19, 2026

arturo on brand

The brands we build are shaped by the cultures we build around them. But what happens when the culture tells you that parts of who you are don’t quite belong? Arturo Nunez has worked inside some of the world’s most … Read More →

Article

Rewrite Your Own Mindset Story

October 22, 2026

rewrite your mindset

I’m a runner. I’m not fast, but like Forrest Gump, I will keep running, so in school I found my way to cross-country and track. As a grown-up juggling jobs and five kids, running became an important anxiety-management tool.

Subscribe to Nick

SUBSCRIBE TO NICK’S STORY STRATEGIES NEWSLETTER

A monthly email to help you lead with story in your work.

Nick is more than a storyteller. His craft goes beyond telling stories that keep an audience emotionally engaged. Nick delivers truths wrapped in magic that turns words into worlds.
MIRI RODRIGUEZ
MICROSOFT