Connect with Story

CONNECT with STORY

Nick Westergaard helps leaders and marketers connect with their audiences through the power of story. Your audience will learn, laugh, and light up with ideas.

Nick Westergaard

TRUSTED BY LEADING BRANDS

Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs
Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs

Nick’s Story

Nick Westergaard helps leaders and organizations tell their stories. He teaches at the University of Iowa’s Tippie College of Business, where he leads the Story Lab program. Nick is the author and illustrator of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a Moth StorySLAM Champion. More →

Called “one of the most jaw-dropping speakers,” 
when you work with Nick, your audience will …

Nick delivered an engaging session for my teammates, helping them build storytelling capabilities. These skills are so important to drive influence and lead change in a large company—I know my colleagues benefitted from Nick's frameworks, guidance, and expertise!
Cheryl Davenport
Nike

Nick Westergaard's books provide helpful frameworks and practical tools for standing out in our crowded, distracted digital world

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The Latest

Podcast

From Startup to Standout: Winning in CPG

February 17, 2025

james richardson returns

Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also … Read More

Article

Spark Action Toward Goals with Stories

January 27, 2025

A version of this first appeared in Story Strategies—my monthly email newsletter designed to help you connect with your audience through the power of story. Get the next issue delivered to your inbox. *** Stories can help us do many … Read More

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Nick is more than a storyteller. His craft goes beyond telling stories that keep an audience emotionally engaged. Nick delivers truths wrapped in magic that turns words into worlds.
MIRI RODRIGUEZ
MICROSOFT