Connect with Story

CONNECT with STORY

Nick Westergaard helps leaders and marketers connect with their audiences through the power of story. Your audience will learn, laugh, and light up with ideas.

Nick Westergaard

TRUSTED BY LEADING BRANDS

Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs
Nike
IBM
Salesforce
John Deere
Cadillac
Schwinn
SXSW
B2B
HubSpot
Marketing Profs

Nick’s Story

Nick Westergaard helps leaders and organizations tell their stories. He teaches at the University of Iowa’s Tippie College of Business, where he leads the Story Lab program. Nick is the author and illustrator of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a Moth StorySLAM Champion. More →

Called “one of the most jaw-dropping speakers,” 
when you work with Nick, your audience will …

Nick delivered an engaging session for my teammates, helping them build storytelling capabilities. These skills are so important to drive influence and lead change in a large company—I know my colleagues benefitted from Nick's frameworks, guidance, and expertise!
Cheryl Davenport
Nike

Nick Westergaard's books provide helpful frameworks and practical tools for standing out in our crowded, distracted digital world

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Buy My Books

The Latest

Podcast

Kindness as a Competitive Edge

May 18, 2026

How does a brand move from being a commodity to being a community? Scott Woodward joins the show to discuss why kindness is no longer a “soft” marketing line but a high-leverage strategic advantage that drives everything from customer acquisition … Read More

What do you want to be when you grow up?  That little question feels very big. In fact, many debate whether it’s even helpful to ask young people. It’s anxiety-inducing and asked way, way too early. Before I get into … Read More

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Nick is more than a storyteller. His craft goes beyond telling stories that keep an audience emotionally engaged. Nick delivers truths wrapped in magic that turns words into worlds.
MIRI RODRIGUEZ
MICROSOFT