Monthly Archives: July 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved … Read More
How to Tell Your Brand Story with Park Howell
July 27, 2015
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took … Read More
“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of … Read More
How to Create a Social Media Scorecard
July 15, 2015
Don’t laugh but social media measurement can be fun — especially when you share the fun with your team. Often, they like seeing what’s working and what’s not. If you invite them into the process they can help you in … Read More
“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s … Read More
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I … Read More
Social Sound Bite: Pinterest Launches Buyable Pins
July 3, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products … Read More