Monthly Archives: January 2011
Why Super Bowl Ads Still Matter
January 31, 2011
A few years back, I sat in on a meeting with co-workers discussing whether or not to exhibit at a large national conference. The ROI wasn’t clear for starters. Plus we were a medium-sized fish who had just been acquired … Read More
Interview – Setting the Brand Standard for HTML5
January 24, 2011
Last week the World Wide Web Consortium (W3C) rolled out a new logo, identity system, and website for HTML5, the next major revision of the HTML standard. Here’s an interview I did with Michael Nieling and Jeff Hamlett of Ocupop, … Read More
How to Set Rebranding Expectations
January 17, 2011
To creative folk, the choice of writing utensil is often something labored over. I have long used a Paper Mate Flair as my pen of choice. It feels substantial without being pretentious plus you can’t beat the felt tip. There’s … Read More
Personal Brand Spotlight: Roger Ebert
January 10, 2011
A couple weeks ago, CBS Sunday Morning (an important part of my weekend routine) profiled film critic Roger Ebert. By now many are familiar with Ebert’s struggles with cancer, which eventually resulted in the loss of his speaking voice.
Take Social Media to the Next Level in 2011
January 3, 2011
A New Year brings new opportunities for your business. Among these, one that is sure to be a resolution on many to-do lists is taking social media to the next level. You are tweeting, friending, liking, tagging, blogging, and creating content to build your … Read More