The marketing and more you may have missed each week
From small businesses and Fortune 500 companies to classrooms at the University of Iowa to keynote stages at conferences throughout the world, Nick Westergaard helps people build better brands by telling smarter stories. Learn, laugh, and leave with ideas you can implement right away.
Let’s face it. Nobody wants to think about crisis communication. Imagining potential hazards that could befall your brand is an easy way to get your thoughts and emotions running amok. What if we have a high-profile customer service fail? What if someone from our organization is caught up in a scandal? For example, I doubt anyone at Netflix loved the idea of strategizing what to do if the star of one of their most-viewed series was revealed as a longtime sexual predator. (more…)
Nick Westergaard's new book offers a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your digital marketing from good to great.More »
Nick is also the host of the popular On Brand podcast, where he interviews industry thought leaders as well as brand builders from Ben & Jerry’s, McDonalds, Cisco, Allianz, The Onion, the Minnesota Vikings, and more.LISTEN NOW »
“Nick set the tone of the conference by providing valuable insights on the ‘Future of Social’ in a humorous manner. The audience was captivated and the thunderous applause at the end only confirmed the fantastic job he did.”
Keith Jenkins, Organizer The Social Travel Summit