Tag Archives: writing

As an educator, I love it when old sayings turn out to be true. This can offer powerful reinforcement in teaching key concepts. For example, “A picture is worth a thousand words”? Yep. Proved by science thanks to the foundation … Read More →

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she’s the author of the new book Writing for Humans and Robots. We discussed all of this and … Read More →

There’s nothing like a global pandemic to spur media consumption. At this point, I’ve binged almost everything from classics like The Sopranos (yes, I’d never seen it) to pop-culture kitsch like Tiger King to phenomenal new shows like The Queen’s … Read More →

As a communication instructor at the University of Iowa’s Tippie College of Business, I look at a lot of writing. Recently, while grading an executive summary assignment (students were asked to summarize an article for a fictitious superior) a couple … Read More →

Communication is an in-demand skill set. It consistently tops lists from employers of skills they desire most in new hires. Ironically, it also tops lists from graduating MBAs of skills they wish they’d had more of in business school. Recently, … Read More →

In today’s distracted digital world, most of us are as busy as ever. We wear it like a badge of honor. How are you doing? “Busy!” [Sheepish laugh.] Well, it beats the alternative. [More awkward laughter.]

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as … Read More →