Tag Archives: word of mouth marketing

There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.

Last week I had the privilege of attending MarketingProfs’ Digital Mixer in Chicago. For two solid days I enjoyed sessions and keynotes from some of the brightest stars in the digital marketing universe. Just Google the conference and you can … Read More →