August 27, 2009
Do you have a Facebook page for your brand? (You should.) Do you have a Twitter account for your brand? (You should.) Facebook and Twitter just quietly made it easier for you to manage your messaging on both simultaneously. The … Read More
June 19, 2009
Years ago I worked for a small educational publishing company. As I sat down to begin work on what would ultimately be the first of my two complete overhauls of the company’s website, I remarked to a colleague that this … Read More
May 4, 2009
Every craft demands its own unique set of tools. Expanding on an idea from Chris Brogan, I’ve decided to take a moment and outline the tools that I personally find useful for blogging. Anyone who’s ever taken an acting class … Read More
April 3, 2009
Due to advances in technology and perhaps accelerated by the economic downturn, online/social media is quickly overtaking other traditional forms of staying in touch with those who want to hear from you — namely your customers. One can’t simply have … Read More
March 16, 2009
If you were on Facebook this past weekend you no doubt noticed some changes. About a week or two ago those of us with Facebook (fan) pages were invited to transition our content over to the new format. Late last … Read More
A monthly email to help you lead with story in your work.
Nick has a knack for making complex topics simple.
Jacey Wilkins
National Institute of Metalworking Skills