Tag Archives: storytelling
“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s also created a level of noise … Read More
Why Story Is Coldwell Banker’s Biggest Brand Asset
March 7, 2016
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one … Read More
Understanding Brand Strategy with Mark Di Somma
January 11, 2016
“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the … Read More
How Brands Can Tell Better Stories with Bobby Lehew
November 23, 2015
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he … Read More
How to Tell Your Brand Story with Park Howell
July 27, 2015
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling … Read More
Why Your Brand Needs a Narrative with Jonathan Littman
April 20, 2015
“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, her launch video actually has a … Read More
Don’t Forget the Snacks
June 24, 2009
I love snacks. Snacks are great because they’re … well, snacks. Small in size, sweet or salty. One of my favorite pieces of new media marketing vernacular is “info snacking.” For those un-indoctrinated, info snacking speaks to all of the … Read More