Tag Archives: #socialbrand16

“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. … Read More →

What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, … Read More →