Tag Archives: social media roi

If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of … Read More →

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More →