Tag Archives: joseph jaffe

“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast. Read More →

If there’s one constant with marketers, it’s that we love to name things. Why talk about integrating your marketing with high-profile events such as the Super Bowl and the Olympics when you could coin a new phrase such as “real-time … Read More →