Tag Archives: direct mail
Digital-First Direct Mail with Jacob Ross
July 18, 2022
Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking … Read More
Why You Need a Digital Swipe File
August 5, 2013
One of my favorite “happy accidents” of my career is the fact that I came up in a direct marketing environment. Specifically it was a direct mail job with an educational publishing company. I’ve often noted the connections one can … Read More