Tag Archives: digital branding
Brand Building Without Traditional Branding: How to Be an Anti-Brand
October 12, 2016
I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it … Read More
Why Your Brand Is the Sum of Your Digital Touchpoints
February 16, 2015
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the … Read More