Tag Archives: design
How Brands Can Apply Design Thinking with Alain Sylvain
April 22, 2019
“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work … Read More
Marty Neumeier Scrambles Up Business Books and Agile Strategy
August 27, 2018
“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, … Read More
Why Having a Brand Filter Makes Decisions Easy at AWeber
April 4, 2016
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As … Read More
Brand Unity vs. Uniformity with Josh Miles
August 3, 2015
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that Josh Miles navigates every day. As principal … Read More
A Brand-Driven Blog Redesign
February 22, 2012
You may have already noticed but yesterday I quietly launched a redesign of my blog. To help with any whiplash you may have, I thought I’d take a moment and give you a quick tour. My purpose in all of … Read More