Tag Archives: covid-19

When I teach business communication, I ask students to complete what I call a “CommBook.” This is simply a journal of professional communication that they observe in the world around them that reinforces lessons from class. The entries can be … Read More →

“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast. Read More →